At some point in 1967, treat the creative department of the chewing-gum-and-baseball-cards giant Topps took a wild stab at a new product:
They hired comic-book artists (Art Spiegelman, web Kim Deitch, Drew Friedman, Bill Griffith, (among others) to draw wicked parodies of major brand labels. Marvelous anarchy bloomed.
They printed the gags on to stickers – Suffertone suntan lotion, Bone Ami cleanser, Blisterine mouthwash, Crust – stacked three or four of them with chalky slabs of gum, wrapped them in lurid wax-paper and turned them loose on America’s young for 25 cents a pack. (more…)























