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#a395 :: Apple stickers

March 17, 2009

031609Every now and then a mystery washes up out of the ceaseless surf of crap inundating this house.

What is this?

It has the precise curves and clean-milled transparent plastic of an Appleprod
031709These pile up like autumn leaves in any die-hard Mac household.

White on white, nurse stuffed into a drawer, viagra swiftly becomes white on blotchy grey because, pilule well, you don’t want to over-use the things.

I have one of the larger ones on my car, but I decided that putting a line of smaller ones after it would be not-quite-arch-enough to avoid associations with kind of stickers you see on the backs of L.A. SUVs – the kitschy rows of parent-and-all-our-kids stickers or praying-Calvin stickers.

So they stay in the drawer, getting grayer.

Meantime, my favorite computer company made some rather large and long-awaited announcements today about the great-but-horribly-flawed iPhone operating system, so here’s what I posted on our company blog:

So after hearing customers gripe endlessly about the iPhone‘s mystifying lack of some basic functionality, Apple finally came through today.

Cut-and-paste and horizontal typing in all apps – and hundreds more upgrades to the iPhone OS – coming this summer!

Nearly two years late.

Well, at least they didn’t under-deliver, if the immense list of features announced at today’s mass press conference is any gauge.

iPHone 3.0 (free to all iPhone owners, $9.99 to you hapless Touch users) promises a veritable shipping manifest of long-needed functionality:

  • Copy & Paste text. When you double-tap over text, you will get a “cut, copy, and paste” bubble dialog. Double-tap again and a “paste” bubble will appear if there’s anything stored in your clipboard.

    This works across applications. You can expand your selection points using your thumbs and, if you accidentally paste something you didn’t want to paste, just shake your iPhone to undo it.
  • Copy & Paste photos. You can also copy and paste photos. Now you will be able to select multiple photos by tapping the action button, copy some of them, and paste them in an email, ready to send.
  • New Spotlight. iPhone OS 3.0 will allow you to search across the entire information contained in your device, no matter where, as soon as the information is supported it. If an application is written to support the new Spotlight, its data will also be available in the search.
  • Search in Mail, Calendar, and iPod. These Apple applications have specific search interfaces. The search in Mail doesn’t support the message content yet, but it supports searching in IMAP servers—that will save a lot of time logging into Gmail.
  • 3G Tethering. This feature will allow you to connect your iPhone 3G to a laptop, to use it as a modem to access the internet. Carriers still have to sign-off on it, and probably charge more for it. None have announced it yet.
  • Landscape keyboard. Apple has added the landscape keyboard mode to other applications, like Mail, SMS, and Notes.
  • Multimedia messaging. A big one to send rich content to people without mail-enabled telephones: The new MMS function will allow you to include everything, from images to sound to vcards (no word on video, however.) Personally, I find these usesless having email, but some people seem to want it.
  • Support for new calendar types. In iPhone OS 3.0 you will be able to subscribe to calendars on the web using two protocols: CalDAV—supported by Google and Yahoo—and subscriptions via the .ics format—which is what Apple uses in iCal.
  • Improved stocks application. The stocks application now allows you to read related news, so you can enjoy yourself learning about the latest market scandals, stock crashes, and executives getting bonus packages from government aid while their companies sink into hell. Thank you, Apple.
  • Stereo Bluetooth A2DP audio. You will be able to pair your iPhone 3.0 with a stereo Bluetooth A2DP device, like headphones or speakers.
  • Note syncing with iTunes.
  • Automatic login in Safari. The new version of Safari will remember login credentials, so you won’t need to introduce your username and password again while accessing Scoreland your work intranet.
  • Shake to shuffle music. If you are in your iPod application, you just need to shake it to start the shuffling mode. Hopefully this will be optional for sports people out there.
  • Wi-Fi auto-login. In case you have a subscription to a paid hotspot, your iPhone or iPod touch will autolog into it.

The list goes on, but what’s probably three times as important as these new user-facing features is the amount of flexibility built into the new SDK – which contains more than 1,000 APIs, including In App Purchase, Peer to Peer Connectivity, Apple Push Notification service, Maps, iPod library access and a socket for any kind of madcap Bluetooth gadget the aftermarket can dream up.

Looks like a huge opportunity for speakTECH to develop some new revenue streams independently, as well as providing expanded multi-touch, social-media and mobile-platform capabilities for our clients.

Phone is not just a fad – it’s a pretty significant platform, with 15,000 apps and games, and a growing base of more than 13 million units sold and some estimates predicting 45 million by the end of 2009.

Just my .03.


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